An after-party idea in Honolulu has turned into a centre of fashion in Stryn, a small summer ski resort in the west of Norway. The Norwegian designer duo ‘Moods of Norway’ are seeking to give people a taste of Norwegian history in their clothes.
‘Moods of Norway’ mixes traditional rose painting designs with a glamorous and urban look. Their unusual designs have won international acclaim and their clothes are sold in 120 shops in 13 countries all over the world. Their flagship store in Oslo will open in February.
“There were two things we wanted to do. One was to tell Norwegian stories, and the other was to make clothes. If you look at the details on Norway’s different traditional costumes, they each have their own history. One of the symbols we use on our clothes is the aerosol can — to show that this is a Norwegian invention,” says Simen Staalnacke.
The duo from western Norway design clothes for both men and women, as well as accessories such as sun glasses, bags, belts and earphones. They have specialised in three styles: street mood, casual mood and cocktail mood.
“We want to show that Norway is a good place to live and we see that people in other countries find these Norwegian roots fun and exotic. The stories behind the clothes give them their own
Moods of Norway was established five years ago by Simen Staalnacke and Peder Bé¸rresen. Their designs can be found in shops in a range of countries, including Norway, Sweden, Denmark, Germany, Spain, Jamaica, Japan, China and the US. Their collections can also be purchased at “Grandma’s super interactive webshop” on Internet.
