Putting a new range together is extremely complex. Print colours that work on a back-lit monitor may or may not work on a coloured garment. Textures can change depending on amounts of ink required to get bright colours – do you want a soft water based print, or a bullet stopping plastisol? Does the print look good 10cm’s down from the neck on a small T, but need lowering a touch on the XL? And when all the designs are printed, does the range hang together, is it ready for retail?
Welcome to our world – and with this in mind we prefer designers to be present in the factory when we’re developing new ranges. Drinks on offer, include tea, or coffee…or tea – if you’re from London and need a large supply of Lap Dang Doo Dong or fresh goats milk, it may be wise to bring your own.
We’re only a five minute walk from the station, and a day’s print away from a lovely new range – come on in.
