{"id":4106,"date":"2016-03-02T17:58:18","date_gmt":"2016-03-02T17:58:18","guid":{"rendered":"http:\/\/www.october.co.uk\/latest\/?p=4106"},"modified":"2024-08-01T15:50:18","modified_gmt":"2024-08-01T14:50:18","slug":"celebrity-and-t-shirt-printing","status":"publish","type":"post","link":"https:\/\/www.october.co.uk\/latest\/2016\/03\/02\/celebrity-and-t-shirt-printing\/","title":{"rendered":"Celebrity and T shirt printing"},"content":{"rendered":"

Well it\u2019s a match made in heaven isn\u2019t it, celebrity and T-shirt printing, like peaches and cream or Morecombe and Wise, put them together and you\u2019re onto a sure fire winner, stand back and wait to get hit by a truck load of cash. Any celebrity who endorses your T shirt printing efforts, is bound to fire you into an orbit of total success, or are they?<\/p>\n

\"Celebrity<\/p>\n

There\u2019s very little academic research.<\/h2>\n

Amazingly, if we agree with the market research that in the US one fifth of all adverts contain a celebrity, and that Nike\u2019s celebrity endorsement bill each year is half a billion dollars, there\u2019s very little academic research on the relationship between celebrity and sales, which will also include the world of T shirt printing! It\u2019s fairly accepted amongst the larger public companies, that a celebrity endorsement can boost a stock value, but does a celebrity ambassador actually increase sales?<\/p>\n

Roger Federer and Michael Phelps.<\/h2>\n

Anita Elberse and Jeroen Verleun have released a new study, which suggests that a celebrity can raise stocks by about a quarter of a percentage point, but that celebrity endorsement, by athletes for example, will only push up sales by an average of 4%. Not exactly massive unless you have a multi-million pound turnover. They can be refreshed by success, for example a Grand Slam for Roger Federer, or an Olympic Gold Medal for Michael Phelps, but the researchers also assert that the sales dip with each win – so maybe not a game changer (bad puns are free, as always).<\/p>\n

Exceptions to the rule – Kate Middleton<\/h2>\n

There are exceptions to this rule, and none more so than Kate Middleton. A few pics of her wearing Marks & Spencer Shoes, and that style has sold out within hours, as have certain dresses. It\u2019s generally accepted that she\u2019s the reason J Brand Jean\u2019s sales have gone fairly bonkers. Which reminds me, I haven\u2019t called her for over a week and she owes me a tenner bless her\u2026while I\u2019m on, I\u2019ll see if she\u2019ll endorse some T shirt printing for me.<\/p>\n

The dangers of Bieber and Beyonc\u00e9.<\/h2>\n

You might be pretty happy if either of the above wanted to endorse your brand, but there can be dangers associated with getting Bieber and Beyonc\u00e9, or any other celebrity involved, especially the biggies. It might not be related to T shirt printing, but it could get a bit sticky when you ask Justin Bieber<\/a> to endorse your car brand, just before he gets nicked for drunk driving, resisting arrest and not having a valid driving licence. Or equally uncomfortable to get Beyonc\u00e9 to endorse Michelle Obama\u2019s Let\u2019s Move fitness campaign, around the time she signs a $50 million dollar deal to promote Pepsi. That couldn\u2019t actually happen, could it?<\/p>\n

Celebrity and T shirt printing Evidence.<\/h2>\n

None of us would say no to a big name celebrity endorsing our T shirts, but trying to find evidence of how sales are affected is rather tricky. Our own experience, and dare we humbly say we have a reasonable amount, is that there is no clear link between a celebrity wearing a brand and being plastered all over social media, and said brand ordering a great deal more product. Celebrity and T shirt printing, perhaps it\u2019s nice for brand building, but sadly may not be an easy fix, so we\u2019ll keep on grafting!<\/p>\n","protected":false},"excerpt":{"rendered":"

Well it\u2019s a match made in heaven isn\u2019t it, celebrity and T-shirt printing, like peaches and cream or Morecombe and Wise, put them together and you\u2019re onto a sure fire winner, stand back and wait to get hit by a truck load of cash. Any celebrity who endorses your T shirt printing efforts, is bound […]<\/p>\n","protected":false},"author":3,"featured_media":4111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1672,1669,619,1671,1239,1242,1398,1670],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-celebrity-endorsing-our-t-shirts","tag-celebrity-t-shirt-printing","tag-garment-embroidery","tag-morecombe-and-wise","tag-screen-print","tag-screen-printing","tag-t-shirt-printing","tag-t-shirt-printing-for-celebrities"],"acf":[],"yoast_head":"\nCelebrity and T shirt printing - October Textiles Limited<\/title>\n<meta name=\"description\" content=\"Made in heaven isn't it, celebrity and T shirt printing, like peaches and cream or Morecombe and Wise, put them together and you\u2019re onto a sure fire winner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.october.co.uk\/latest\/2016\/03\/02\/celebrity-and-t-shirt-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrity and T shirt printing\" \/>\n<meta property=\"og:description\" content=\"Made in heaven isn't it, celebrity and T shirt printing, like peaches and cream or Morecombe and Wise, put them together and you\u2019re onto a sure fire winner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.october.co.uk\/latest\/2016\/03\/02\/celebrity-and-t-shirt-printing\/\" \/>\n<meta property=\"og:site_name\" content=\"October Textiles - 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