The brilliant why am I starting a clothing brand competition, is now closed.
All brilliant things have to come to an end, and it’s with some sadness that our, why am I starting a clothing brand competition, is now closed.
We would like to thank all of you so much for your well-considered submissions and explanations of your clothing brands. Many hours were spent at October HQ looking at films, poems, spread sheets, and a picture of a badger in a bowler hat. Biscuits were eaten, tea was consumed, there was a small row and a fight on the loading bay, but eventually, a decision was made.
We are bearded and wizened, after many years at sea on the good ship fashion – drinking rum, fighting sharks, and falling in love with people we wouldn’t usually speak to, as a result of close confinement. So it’s all been a rather warm reminder of the levels of ambition and creativity that still exist in the civilian world. Many stories were heartfelt – there were the religious, the destitute, the disenfranchised and the multi-millionaire…the dreamers and schemers, would be world dominators, and there were furry moments of ever so humble hope. And there was also, death – what better inspiration to live life? Sounds pretty serious? Well maybe starting a fashion brand is.
The winner, a nice chap called Calum and his brand Alive in Us, will be featured in a forthcoming case study. We will endeavour to explain his story, and follow the production process around his new clothing brand. With any luck this will be illuminating in some way for those of you still wanting to become the next Yves Saint Laurent. Not an easy thing to do, but with the right story, graphic delivery, sense of brand, photography and route to market, it can be done.
The brilliant why am I starting a clothing brand competition is now closed, but let’s not see that as the end, but just the beginning.
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