Cap manufacture at October Textiles

Cap Manufacture

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Cap manufacture

You have completed your stunning T shirt, crew neck sweat and hood collection, and now to expand your range and be taken seriously as a brand, you may well consider cap manufacture, and be after some flat peaked snap backed loveliness…so that you can be the next New Era, Supreme or Obey.

To keep cap manufacture costs down, which is totally understandable, a lot of brands will naturally look to an off the shelf cap, slap an embroidery on the front and that’ll do nicely…or will it?

It’s only our view, but there’s a serious risk if using a ready made cap of looking badly branded up, and like you’ve just arrived with your plumber’s mate to fix a dodgy washing machine — it can look a bit promo, a bit workwear, a bit…oh dear…

Which leads us to bespoke cap manufacture, where all things are possible. Silk linings, litho printed under peaks, 3D embroideries and high definition badges, matching eyelets and snaps, and a small revolving propeller on the crown…it can all be done.

This means we have to produce a minimum of 144…ouch…but once you’ve committed we would sample first, so you do get to see where your £’s are going.

But will your bespoke cap sell well?

Honest answer #59 – probably not. How can that be, they’re gorgeous? Yes they are, but what the industry rarely admits is that bespoke cap buyers are very brand loyal – it’s like trying to get Adidas feet into a pair of Nike’s; there’s more chance of getting a glass slipper on the ugly sister. If you do tell a certain sort of kid that there’s life away from a Norse Projects 5 panel, he’ll probably look at you like you’ve gone completely off your crumpet…will he buy your unheard of brand? Probably not.

So why do it?

Because when you have a nice stack of potential brand ambassadors lined up, there are few better forms of PR than a great bespoke cap. To sell may be initially tricky, but given to the right people, and at the right retail quality, they will be seen on the coolest cat in town, falling out of a certain nightclub at 4.00 am and into the arms of the media…we’ve done it, it works, and it can be the best ad campaign ever.

So we’re we going to be opinionated, and say it’s bespoke cap manufacture or nothing. Of course if you disagree, feel free to tell us to do one, but if you are feeling it as we do, then please give us a call on 0115 9585000… cap manufacture like all truly great things, it needs a proper chat.

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