De La Calle was created to represent those individuals who started the game with two strikes right out of the gate but have managed nonetheless not only to survive but to thrive. This clothing brand is dedicated to all “veteranos” who have fallen six times but have gotten up seven.
For anyone considered at one time or another, the black sheep-of-this-or-that, or written off (prematurely I might add) as casualties of warfare/drugs & alcohol/broken hearts/what-have-you and yet, in spite of it all, have persevered to rise above it all, time and time again.
De La Calle is the one urban clothing brand geared primarily towards the world-wide Latino market that’s not focused on any particular nationality or ethnic group (Puerto Ricans, Anglos, Hip-Hop Nation, Mexicans, African-Americans, Colombians, Orientals, Skaters, Central & South Americans, Surfers, Dominicans, Cubans, Rockers, etc.). We just carry the name brand with the most relevance for our youth, it‚é„é´s very easy to understand; it‚é„é´s concise, to the point and offers tremendous crossover potential. Our brand transcends nationalities, political, social and musical movements for De La Calle is indeed the sum of them all.
Our denizens also transcend barriers, fences, walls and frontiers since all of our lives we have been overcoming the obstacles that life and circumstance have been throwing our way. That is why, to be considered ‚é„éºde la calle‚é„é¹ is to be considered not only a fighter but more importantly, a survivor. As a clothing company our main goals are to become the premier urban brand representative of our whole Latino family, to act as the common denominator as well as the bridge where the youth from all of our nations will be able to -at long last- unite as one, and to become the urban clothing brand synonymous with Nuestra Gente.
Andy Irizarry,
President/CEO,
De La Calle Inc,
San Juan,
Puerto Rico
www.delacallepr.com
www.myspace.com/delacalleurbanwear
