Drool Gear – t shirts, indi fashion and streetwear

Drool Gear is an exclusive indie fashion label from London selling bespoke and small-run garments from screen printed fabrics.

We make anything from casual streetwear with a twist to haute PUNKcouture garments, simple cute tops with nasty prints to hotpants with a labia. It all depends on our mood when we start splashing about fabric inks or abusing the overlocker machine. One thing is certain, all clothing runs are very small (if not one-off) and you won’t find any of that corporate sweatshop rubbish in our studio, so no wholesale orders please.

Genius is in the detail, Drool Gear is in textures and tailoring. We take inspiration from the romantic decay of the facades of old buildings. Elegant yet barely legible graffiti scribbles overlap the rusty construction signs, fade, get painted over, crossed out; walls are a living breathing constantly mutating organism, and Drool Gear textiles document that organism in the urban landscapes.

We “digitally shoplift” the graffiti from the walls, bridges, trains of Milan, London, Berlin, Tokyo… Using the snapshots of the tags we recreate that unique texture onto fabric. Multiple screens are employed with overprinting, random placement of designs and variant colour ways.

We print and overprint jersey fabric with textural designs. We cut the fabrics into ribbons, mix up contrasting or matching colours and sew them back together. Textiles, as well as the meaning of words in the print, undergo a dada-ist treatment… And that’s when we cut patterns for the actual garment.

For special orders and the readily available garments inquire through droolgear@gmail.com.

We mostly work on commission basis so that the customer can get a truly unique piece designed and fitted specially for them. We try to use as much of recycled textiles as possible. We often build a garment around the customers’ old t-shirt with their favourite design. (Drool garments combine brand new t-shirts with recycled quality second-hand textiles.

Visit >> http://www.myspace.com/droolgear >> for more info.

> king-apparel – streetwear

Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.

Founded in 2003, its creators were brought together through a shared goal. To create a new apparel brand, a reflection of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture.
The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. Garments for the streetwise, smart trendsetters – those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.
All outerwear garments and accessories produced are limited to exclusive runs of just 400 pieces with a strict ‚é„é²no re-runs and no repeats‚é„é´ policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap. The independently designed 5950 fitted caps have specialized and exclusive design modifications to the classic New Era that no one else produces, with direct cap hook up‚é„é´s also available to match all outerwear pieces.
The elite and coveted King Affiliates team continues to grow in presence and stature. 2007 members include British music artists Sway (Best UK Hip Hop artist ‚é„é¬ BET Awards), Plan B and dubstep producer/DJ Plastician; emerging street artist Edge and the first additions to the brand new KING affiliates British skate team, Shaun Witherup and Daniel Clarke.
The brand is KING >>> Reign Supreme >>>www.king-apparel.com

www.october.co.uk
t shirt printing, screen printing, embroidery