October print vests for RED HOT

October print vests for RED HOT, the stills and video exhibition that, ‘aims to rebrand the ginger male stereotype.’ It is Thomas Knights’ first solo exhibition, and is themed around a subject close to his heart. Knights’ experience of growing up with ginger hair was just the way that many redheads experienced school, ‘People have an ingrained sense of what a ginger male looks like and what he can do. He is ugly, weak, de-sexualised and emasculated.’ He explains that RED HOT is a very much needed rebrand for ginger males, ‘it presents the ginger male as the ultimate male. The leading man, the hero, the alpha.’

Red Hot Ginger Male

Red Hot

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